SMO Tools: Best Platform For Social Media Management

SMO Tools: Best Platform For Social Media Management

For every business social media is a great way to engage with current and potential customers. A social media page can help to attract traffic to your site. Because, it provides an extra outlet to publish news, views, and other information. Using multiple social media platforms can help your business to reach a variety of audiences. Also, can take advantage of the features of each network. Social media management platforms will help you manage multiple social profiles in one place, schedule posts in advance, track analytics across platforms, and the list go on. These SMO Tools really are game-changers for your social strategy.

 Social Media Optimization (SMO)

SMO is the use of social media networks to manage the online presence of an organization. Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, etc are some of the social media platforms. Using different apps to manage multiple social media networks is inefficient and time-consuming. There is no need to open multiple social apps to manage multiple social media profiles. Here comes the relevance of Social Media Optimization tools.

SMO Tools

Companies using multiple social media platforms use various SMO tools designed to improve the company and delivery of their content. Also, these tools allow an employee to schedule content across multiple platforms at the same time. To use SMO, you must think about the best tools. Here’s a list of the best ones.

1. HOOTSUITE

• Hootsuite is one of the popular social media management platforms
• Also, you can schedule content in advance and organize posts across accounts in an interactive calendar
• Respond to messages sent to all of your social profiles from one centralized inbox
• Create analytics reports that show results for all your social profiles in one place
• Curate, publish and manage multiple social media profiles
• Hootsuite app allows you to compose, edit and post content to multiple social profiles, all in one place like the desktop version of Hootsuite

STEPS

1. Choose a plan: Hootsuite offers flexible pricing and several plan options to meet your needs

2. Start a trial or request a demo: You can either choose a free 30-day trial to start your plan or can request a demo. (you can also use various plans)

3. Connect multiple social accounts: Hootsuite allows you to connect multiple social accounts. The number of accounts you can add depends on your type of plan. You can add Twitter, Facebook (profiles, pages & groups), LinkedIn (profiles & pages), Instagram (business or professional accounts), YouTube, Pinterest, etc

4. Engage with social accounts using streams: you can use streams to monitor activities across all of your accounts, engage with your audience, etc. Also, can monitor specific keywords, hashtags, topics, competitors, etc.

5. Create, schedule, and publish: You can create, schedule, and publish your content to Twitter, Facebook, Instagram, and LinkedIn from one place.

6. Manage Scheduled post in a calendar: To view or manage your scheduled content, go to Publisher. You can create new posts, edit or delete existing posts from the calendar.

2. BUFFER

• One of the most recognized Social Media Marketing tool which can manage all social media profiles from one central place i.e. login once to manage everything
• Can perform multiple actions in the same spot: sharing, scheduling, and analyzing
•  It supports networks like Facebook, Instagram, Twitter, LinkedIn, and Pinterest
•   Its scheduling capacity differs from other SMO tools
•   Able to choose when to automate posts, such as “every day” or “weekdays”
•  Can use its follow up tool to evaluate past posts, seeing which were most effective and why
•   It also offers useful and interactive mobile applications for iPhones and Android phones

STEPS

1. Sign in: Go to buffer.com and sign in

2. Connect to social media accounts: Once logged in, you can connect your Facebook (page and group), Instagram, Twitter, LinkedIn (page & profile). Note that you can only connect up to 3 accounts in the free version.

3. Write & schedule: You can write posts, schedule them, queue them, etc, Also, can see the settings of each account.

4. Publish post, video, or images: You can add images and video as well while updating

5. Checking Status: You can view the status of your posts such as “not yet published”, “already published” etc

3. EVERYPOST

• Everypost makes it easy to curate content all from one place
• Allows to schedule posts and can customize content for each of social media platforms
• Allows to view and delete old posts
•  Can share and link posts from other platforms such as YouTube
•  One of the cheapest social media scheduling tools
•   Everypost app is available for iPhones and Android phones. That means it is mobile friendly
•  Perfect for sharing visual contents across multiple social media accounts

STEPS

1. Sign in: you can sign in to Everypost using your mail id

2. Activate free trial: You can start Everypost by either activating a 14-day free trial or by selecting any plan

3. Add multiple social media: The flow chart pointed below gives you an idea about adding multiple social media

4. Create post:  After adding multiple social platforms, you can create a post on the box that appeared on the dashboard

Dashboard  > setting  >  channel > click icons of social media one by one

5. Social media selection:  You can select various social platforms after creating the post according to your choice

6. Customizing & publishing post: You can customize your post by adding location, trending hashtags, etc. At last, you will be able to publish your post to multiple social accounts.

Final Thoughts

These SMO tools are not only great assistance with lots of colorful features but also a way to improve your online performance from another angle. You will become more efficient and can adjust your campaigns easily. Also, can attract new customers and can boost your popularity to a great extent.