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LINK BUILDING IN SEO AND WHY IT IS IMPORTANT?
Off-Page SEO refers to the techniques used to improve the position of a website in SERP. Off-page SEO doesn’t happen directly on your website. It is the action taken outside of your own website. One of the major Off-page SEO tactics is “LINK BUILDING”
AN OUTLINE TO LINK BUILDING
⇨ WHAT IS ????????
it is the process of molding hyperlink from another website to your own website or your client website
⇨ WHY LINKS?????
Go back to the pre-google era of the internet, Yahoo and Alta Vista are the dominant search engines and they ranked search results based on the content. But in this Google era,the Page Ranking Algorithm changed the entire game. Google look at the no. of people linked to that page instead of analyzing the content. Still, links are the best way to analyzing the quality of the webpage.
SEO Marketers use patterned strategies with various tactics used to convince other websites it in their own or their audience’s best interest to link to a page on your site.
This technique gets popular with the emergence of Google in 1998 and still, it has an important key role in SEO strategies.
SEO Companies and marketers and website owners used link-building strategies in order to enhance the traffic to their site through clicks and search.
SIMPLE LINK BUILDING STRATEGIES
There are numerous ways to link building strategies used to obtain the external link to your own website.
Creation and promotion of content: create unique and high-quality content that the people want most for the reference, want to link, and also tell people about it.
Reviews & Mention: Make a review on the products and services in your industry, such as popular bloggers or people with a large social media following.
Links from Friends & Partner: Invite people you know and people you work with to link to your own site. relevance is the matter for it. Invite people from the same industry rather than unrelated websites.
BUILD LINK FOR FREE WITH INTERNAL LINK BUILDING
There is a simple method to enhance your search engine ranking position. We have total control over this method that we termed internal Link Building. Internal Link Building is a text link from one page to another on the same domain. Before we make internal links we should consider some facts.
Anchor text: The anchor text, link label or link text is the visible, clickable text in an HTML hyperlink. It is the most important thing that considers the search engine while ranking your page in the actual text a linking page special about your content.
Quality of linking page: Search engine consider the quality of the linking page while sending a link, search engines allow links from high-quality, trusted pages to count more in boosting rankings than questionable pages and sites.
Page the Link is Aimed At: There is a chance for people to talk about your site they’ll link to the home page. This will lead to difficulty in individual pages to achieve high rankings.
TYPES OF LINKS
There are different types of links are used for Link-building purposes
Editorial Link: These links are not obtained from paying money or exchanging or seeking. This is acquired due to the quality of the page and good content
Resource Link: Resource links are a type of category link. This can be used for both one way or two-way linking
Acquired Link: These links are acquired through the payment of money or through exchanging or by asking.
Reciprocal Link: These links are the mutual link between two websites or owners for ensuring mutual traffic
Blog forum and comments: Blog forum and comments with links can ensure more traffic to the websites.
Social bookmarking: Saving and categorizing the link on public location on the web is called social bookmarking.
Guest blogging: It is the way of posting our content on another webpage that will lead to more visibility to our websites.
INTERNAL LINK BUILDING TOOLS
There are numerous internal link-building tools that are used as Link building Strategies:
Ask for Backlinks
Write a good guest post
Start a blog
List your sites in good directories
Find competitors common backlinks
Get an indirect backlink from your competitor
Recover your dead backlinks
Keyword research for link-building
Assign keyword for research content
Link pages using targeted Anchor content
Enhance visibility of your blog in search results.
Obtain traffic from other websites linked to you.
High-quality incoming links mean your site will be qualified as a valuable resource. This can be easily done by writing quality content.
It also helps in receiving index in search results quicker.
It is an important aspect of SEO
There is no secret shortcut to acquiring quality links. We have to identify how your website adds value to the web and the various opportunities that exist within your particular area, and secure the links your website deserves. Through creativity, research, analysis, and strategy can create the difference your website needs. Every link should be useful for your website, the website linking, and their audience. Quality links will help your website earn meaningful organic traffic from Google search. It is both a science and an art: technical knowledge and analytical skills are necessary, but the defining element is human creativity.