An Introduction to Digital Marketing

An Introduction to Digital Marketing

digital marketing strategy

Digital Marketing is nothing but promoting the business or services by using digital technologies mainly through the internet. The term digital marketing covers all online marketing activities. Nowadays most of the people around the world are accessed to the internet, here come the possibilities of digital marketing. A business can explore opportunities in online marketing and target prospective customers online easier than traditional marketing concepts. Studies show that a person who has accounts on social media platforms spends at least 1.5 hours a day in social media so advertising on social media platforms like Facebook and Twitter etc.. will be an advantage for any business.

Digital Marketing Components

The following are the major components connected with digital marketing:

  • Website
  • Search Engine Optimization (SEO)
  • Local Business Listing
  • Email Marketing
  • Social Media Marketing
  • Content Marketing
  • Google Ads


A website plays a fundamental part in online marketing. A responsive website is required for effective digital marketing. Even though many businesses are promoting their business through Facebook pages, Instagram, and WhatsApp group without having a website, But in case you want to invest more in branding a website is essential. People may search for the website and maybe desperate if they don’t find one.

Search engine optimization (SEO)

Search engine optimization is the process of optimizing the website to rank higher in the search engine result pages (SERP) for a targeted keyword search. It will increase the organic traffic towards your website.

The two main categories of SEO are:

1. On-page Optimization

2. OFF-Page Optimization

On-page Optimization

On-page SEO means updating the different elements of a particular website to make it appear on high rank in search engine result pages

OFF-Page Optimization

Off-page SEO includes all the activities you do outside the website to improve the ranking in Search engine result pages.

Local Business Listing

Google my business is one of the most used free local business listing services which is provided by Google. When the business gets registered with Google my business. It will appear on search when someone searches for the Business of the same category in your locality.

Email Marketing

Email marketing is the oldest method in online marketing. People use personal or business email id’s to send bulk business promotion emails. But the email service providers may take the bulk emails as spams. To avoid this, you should depend upon email marketing services like Mailchimp to send bulk emails without spam.

Social Media Marketing

Social Media Marketing is the most effective method in digital marketing. Promoting business through social media platforms like Facebook, Twitter, LinkedIn, etc will enhance brand awareness and reliability of your business.

Content Marketing

Content marketing is a content-based online marketing strategy with various types of content including videos, images, and articles that are shared and published across various channels on the web. 

Google Ads

Google ads are a platform by Google where advertisers and digital marketers can create advertisements. These paid advertisements will be displayed in the places based on the preference set by the advertisers like Google search, third party websites, etc.

Digital marketing: Advantages

* Economical

One of the huge difficulties the businesses have to take is marketing and advertising cost. It may not be a problem for big businesses but it is still a concern for the small scale ones. Digital marketing is cost-effective while comparing with traditional marketing methods. Digital marketing offers affordable methods to reach out to customers.

* Return On Investment

The ultimate aim of a business is to earn revenue. Digital marketing is a proven strategy that ensures return on small investments. Running an advertisement campaign on social media or email marketing cost is much lesser while comparing traditional marketing methods. And very effective too.

* Measurable

The success or failure of a digital marketing campaign can be easily identified when compared to traditional marketing media. The result of a digital marketing campaign can be identified when it is going on.

* Adjustable

Information about the performance of the advertisement will help businesses to decide how to carry on with a campaign that is performing well. And in the case of the campaign which is not performing as expected can be adjusted accordingly or stopped with ease.

* Brand Building

The digital platforms of a business can be used for developing the company’s brand and reputation. A well interactive social media page, well-designed websites, and well-maintained blogs will help to imprint a particular brand into people’s minds.

* Shareable

Most of the digital marketing media have a sharing facility. Hence it increases sales by sharing with multiple users. 

* Targeted campaigning

It is possible to target the customers based on their choices and initial actions while running an ad campaign. For instance, In the Facebook ads campaign, the audience can be targeted based on their demographics, locality, etc. Hence the ad will be visible only to the desired audience, which increases the conversion rate.

* Universal

 Digitalization has made the world a global village. Ie, digital marketing makes ad campaigns accessible and visible in any part of the world. It provides the opportunity for even a small business to go global.

Digital marketing Scenario

We discussed the importance of digital marketing today. Now everything is digital. People depend on digital technologies to fulfill even their daily needs. All businesses whether big or small want to explore the opportunities of online marketing. Zenerom creative lab is one of the best digital marketing agency in Kerala offers digital marketing services to enhance the presence of your business in the digital world. Expand your business globally by adapting perfect digital marketing methods with us.

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